Here is an example with Danilla who is looking to start distributing poultry products, specifically chickens in Drummond, KZN South Africa. Pricing is valid at the time of writing this content – March 2024
Danilla wants to become a GroChick Franchisee
Short term income strategy (poultry):
Income: Daily
Lead time: 7 days
Danilla will buy chicken eggs from contract farmers who will exchange eggs for feed and a wallet payment. Farmers need to deliver their eggs weekly and collect feed so that they run effective routes with eggs out of their farm and feed into their farm. Farmers are issued with a cash back into their GroSpace wallet for every tray of eggs that they deliver along with a bonus for returning their empty feed bags with food waste from nearby restaurants or manure from their livestock. Danilla uses this food waste to feed her own chickens, the manure she uses to feed her soil.
Medium term income strategy (poultry):
Income: Weekly
Lead time: 28 days
Danilla wants to start selling day old chicks along with feed. She wants to sell 500 chicks with 20 bags of feed. She will sell this as a package deal along with bedding, vitamins and minerals. Danilla will pay R7899 monthly to get access to a steady flow of leads to assist her marketing activities. Her target is to sell 5000 Day Old Chicks(DOCs) weekly and she will upsell with 10 tons of feed. This package costs R5000(DOCs) and R9000(Feed), total of R14 000 Danilla sells this package for R16 000. Her target os to sell 10 of these packages weekly. Her weekly profit should be R20 000 with a monthly total of R86 600.
Long term income strategy (poultry):
Income: Weekly
Lead time: 21 weeks
Danilla will take orders and sell POL hens. She has set herself a target of selling 5000 hens weekly at R160/hen. After GroSpace’s commission is removed Danilla will receive R139.50 and she will contract for the purchase of R120 per POL. She will generate R97500 per week in Profit. R97500*4,33= R422 175 – R7899(marketing budget) = R414 276 monthly profit.
Road to success
Danilla needs to register for a GroShop and setup her shop with the products that she wants to sell. She needs to share her product links to relevant interested buyers on social media to start attracting interested buyers. Danilla wants to sell DOCs(Broiler), feed and she wants to take orders on POL hens. She will sell her broiler package with 500 chicks and 1 ton of feed(20 bags of 50kg each) she will sell this for R15 999 and orders will be placed on her GroShop. Danilla’s invoicing and inventory is automatically managed.
That bespoke experience
Danilla gets a personal assistant to help design and implement her marketing campaign whilst Danilla’s GroShop will take orders for POL hens and broiler kits. She will use the link to her GroShop to share on social media and on her WhatsApp status daily and over time she will be inundated with leads. She will organise this chaos by funnelling her leads through her GroShop where they will find answers to common questions.
FAQ
- How much does this cost?
- How much do I get per box?
- Do you deliver?
- Should I pay before delivery?
- Is it cash on delivery?
- Can I order this weekly?
- How much do the DOCs weigh?
- Where are you based?
All of this information should be shared by Danilla on her product description. If she prefers, her assistant will take care of all of this for her.